Whats with brand names?

Spring break is over and now I’m doing homework again. I hate my life. Anyway, interesting topic in our online group discussion for microeconomics and I thought i would share it with everyone.

Why is brand loyalty so powerful among consumers?

I want to answer that  It basically says, “hey I paid a lot of money for this look at me I’m so cool” but I don’t think the teacher is looking for a smarty pants answer but I got nothing else!

Just going to wait to see what other people post first….

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